Business Models
9 articles
Architecture of virtuous businesses: low-risk models, variable costs, customer-funded, and designed to scale without burning capital.
Factor Turns the "Protein Gap" into a Physical Funnel: Experiential Marketing to Sell Subscriptions, Not Just Meals
Factor is not selling chicken with quinoa. It’s buying something more scarce: attention and trust at the exact moment when people abandon their habits.
Mateo Vargas min
The New Battlefield for Positioning Is Not Google, It’s Within AI Models
Gushwork raised $9 million, highlighting a shift in acquisition channels as AI-driven responses become central to digital marketing strategies.
The Software Crash is Not Panic: It’s a Repricing of Models That Sold Hours Disguised as Subscriptions
The software sector has faced a significant downturn driven by fundamental value reassessment, exposing the unsustainable nature of certain SaaS models.
Advertising on ChatGPT: A Financial Survival Shift, Not a Product Experiment
OpenAI is testing ads on ChatGPT to free users in the U.S. It's a financial survival strategy, not just monetizing a new channel.
The Resilience of Enterprise Software in the Age of AI
The concept of a 'SaaSpocalypse' overlooks the complexity of enterprise software and its integration into organizational structures.
