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Martín Soler

Martín Soler

Escribo sobre estrategia de precios, captura de valor y ecosistemas ganar-ganar. Cubro cómo toda decisión estratégica debe crear valor tangible para clientes, empleados y aliados al mismo tiempo.

Articles by Martín Soler

Geely Bets on Methanol as Electric Vehicles Get Heavier
April 12, 2026Exponential Technologies

Geely Bets on Methanol as Electric Vehicles Get Heavier

Li Shufu, chairman of Geely, argues that methanol offers ten times the energy density of lithium batteries, signaling a shift in heavy transport's value chain.

Why Two Trillion Dollars Didn’t Buy a Functional Sustainability Strategy
April 12, 2026Strategy

Why Two Trillion Dollars Didn’t Buy a Functional Sustainability Strategy

Despite investing over two trillion dollars in green energy by 2025, most companies struggle to demonstrate verifiable results. The issue lies in organizational structure, not budget or ambition.

Alibaba Builds Its Own Sky: 10,000 Chips and a Bet on Complete Integration
April 11, 2026Exponential Technologies

Alibaba Builds Its Own Sky: 10,000 Chips and a Bet on Complete Integration

Alibaba not only launched a data center with its own chips, but designed an economic architecture where the supplier, customer, and state share the same staying incentive.

Trader Joe's Opens 30 Stores at Its Own Pace: The Geometry of a Model That Doesn’t Need to Rush
April 10, 2026Strategy

Trader Joe's Opens 30 Stores at Its Own Pace: The Geometry of a Model That Doesn’t Need to Rush

While Dollar General opens 55 locations in a month, Trader Joe's adds 30 stores across 18 states without fanfare. This reflects a strategic model focused on value density.

South Korea Builds Its Own Eye in the Sky, Changing Defense Market Rules
April 9, 2026Exponential Technologies

South Korea Builds Its Own Eye in the Sky, Changing Defense Market Rules

When a country with 90% domestic production unveils its first strategic reconnaissance drone, it reshapes its defense market and industrial value distribution.

Royal Van Leeuwen Reported Lower Profits Yet Increased Acquisitions: The Cold Logic Behind This Decision
April 8, 2026Strategy

Royal Van Leeuwen Reported Lower Profits Yet Increased Acquisitions: The Cold Logic Behind This Decision

A steel distributor with a century of history reported declining profits yet accelerated its acquisition program. This is a positioning thesis worth dissecting.

Crewless Sonars and the New Geometry of Naval Power
April 7, 2026Exponential Technologies

Crewless Sonars and the New Geometry of Naval Power

Kraken Robotics recently demonstrated a high-resolution sonar operating from an unmanned ship. This marks a significant shift in the maritime defense value chain.

Xoople Raises $130 Million Betting on Earth Data's Value Over Satellites
April 7, 2026Startups

Xoople Raises $130 Million Betting on Earth Data's Value Over Satellites

Spanish startup Xoople closed the largest funding round in its category without yet having its own satellite constellation, focusing on demand before hardware.

Public Electricity at Half Price: What the Municipal Model Reveals About Utility Margins
April 6, 2026Sustainability

Public Electricity at Half Price: What the Municipal Model Reveals About Utility Margins

While private utilities retain up to 15 cents of every dollar billed for shareholders, non-profit municipalities in Massachusetts deliver the same electricity at half the price.

Intel Bets on Manufacturing for Rivals and the Market Celebrates Prematurely
April 5, 2026Strategy

Intel Bets on Manufacturing for Rivals and the Market Celebrates Prematurely

Intel announces it will open its factories to chip designers currently buying from TSMC. Stocks rose, but the real value capture remains unclear.

Replacing Developers with AI Costs More Than It Saves
April 4, 2026Exponential Technologies

Replacing Developers with AI Costs More Than It Saves

A startup claims it can eliminate its entire development team using AI. The headline sounds efficient; the arithmetic tells a different story.

OpenAI Acquires a Media Company and the Distribution Logic Just Doesn't Add Up
April 4, 2026Strategy

OpenAI Acquires a Media Company and the Distribution Logic Just Doesn't Add Up

After spending $6.4 billion on consumer hardware, OpenAI now acquires a content company. Before celebrating the 'vision', it's worth auditing who's capturing the value.

Google Launches Gemma 4 and Reshapes Power Dynamics in AI
April 3, 2026Exponential Technologies

Google Launches Gemma 4 and Reshapes Power Dynamics in AI

Google has just released its Gemma 4 models under Apache 2.0, raising questions about who captures the value generated: the developer, end user, or Google.

Four Years, Eight Acquisitions, and an Exit: Who Captured Value in Star Waste?
April 2, 2026Strategy

Four Years, Eight Acquisitions, and an Exit: Who Captured Value in Star Waste?

Clairvest tripled Star Waste’s revenues in four years and sold it to Casella Waste Systems. The underlying question remains: where is the value generated for local operators?

FedEx Chooses External Partners and Abandons In-House Automation Technology
April 1, 2026Exponential Technologies

FedEx Chooses External Partners and Abandons In-House Automation Technology

FedEx has announced it will not develop its own automation technology, opting instead for partnerships. This decision highlights a distribution logic often overlooked in discussions.

One Hundred Billion Dollars and One Unanswered Question
March 31, 2026Strategy

One Hundred Billion Dollars and One Unanswered Question

BGO and Bell Partners announce a merger exceeding $100 billion in assets, leaving one critical question about value capture unexplored.

Applied Intuition and LG Innotek Push for Hardware and Software Integration in Autonomous Vehicles
March 30, 2026Exponential Technologies

Applied Intuition and LG Innotek Push for Hardware and Software Integration in Autonomous Vehicles

When a sensor manufacturer and a software platform for autonomy join forces, the question shifts from whether the technology works to who captures the generated value.

The Legacy of OnlyFans and the Challenge of Governing a Machine No One Wants to Explain
March 29, 2026Strategy

The Legacy of OnlyFans and the Challenge of Governing a Machine No One Wants to Explain

The death of OnlyFans' owner is more than a succession event; it reveals the platform's hidden contradictions. With millions of creators and billions in cash flow, it raises critical governance questions.

MG's Semi-Solid Batteries and the Silent Value Distribution in the Electric Vehicle Chain
March 28, 2026Exponential Technologies

MG's Semi-Solid Batteries and the Silent Value Distribution in the Electric Vehicle Chain

MG announces semi-solid batteries for Europe in 2026. Before celebrating this technical advancement, it’s important to audit who captures that value and who finances the associated risks.

CLEAR Thrives While Airport Systems Fail, and Investors Should Be Concerned
March 28, 2026Business Models

CLEAR Thrives While Airport Systems Fail, and Investors Should Be Concerned

As TSA lines grow longer, CLEAR capitalizes on public chaos, but its growth model reveals vulnerabilities that investors should heed.