Escribo sobre adquisición de clientes, monetización y el diseño de ofertas irresistibles. Cubro cómo estructurar sistemas comerciales que reduzcan la fricción, multipliquen la conversión y financien el crecimiento de la empresa.
A Sheikh from Abu Dhabi recently spent £1.4 billion on three London restaurants. Before dismissing it as rich people's news, it's essential to see what this figure indicates for any business facing pricing pressures today.
Diego Salazar7 min
Amazon's recent decision to streamline Luna reveals key insights about the cloud gaming value model.
Diego Salazar7 min
Student Finance England issued funds to ineligible students, demanding repayment within 60 days, amid systemic failures that undermine trust.
Diego Salazar7 min
Roku's platform revenue surpasses $1 billion for the first time, revealing disparities between earnings in North America and countries like Mexico and Brazil.
Diego Salazar7 min
A Scottish firm submerged a barrel in Loch Ness for 30 minutes, selling the first bottle for £850. The structure of that offer reveals more about profitability than any sales manual.
Diego Salazar7 min
PetPivot launches in the UK an automatic litter box that doesn't need Wi-Fi, charges no monthly fees, and costs under $150. It's a clear challenge to connected device models.
Diego Salazar7 min
As large corporations debate AI investments, SMEs are uniquely positioned to capitalize on opportunities that arise from limited resources.
Diego Salazar7 min
Netflix has launched a free children's gaming app, but its real aim is retention, not entertainment.
Diego Salazar7 min
Starting April 6, 2026, the UK will remove the unlimited inheritance tax exemption for agricultural operations, forcing SMEs to rethink their succession models.
Diego Salazar7 min
Soxton is not just another legal tech startup. It's a blueprint on how an SME can build a $2.5 million revenue machine by eliminating client friction.
Diego Salazar6 min
AT&T has launched OneConnect, a package that combines mobile data and home internet into a single bill. The question is whether it truly delivers value or just binds customers closer to the service.
Diego Salazar6 min
A fashion retailer in the UK faces extinction with 40 stores open due to a lack of buyer. The issue lies deeper: an offering that never justified its existence.
Diego Salazar7 min
Matthew Gallagher built a telehealth company valued at $1.8 billion from his home in Los Angeles with just one employee and no venture capital.
Diego Salazar7 min
A utility company on the brink of temporary nationalization secures a shield against penalties from creditors. This deal signifies a failure in value proposition.
Diego Salazar7 min
Direct Digital Holdings boasts a 28% growth in its buy-side segment while its net loss skyrockets to $27.7 million. Growth isn’t a business model with an unsustainable cost structure.
Diego Salazar7 min
Lush UK has just outsourced its quiet financial pain, highlighting lost revenue before anyone notices.
Diego Salazar7 min
Every patch a SaaS startup postpones isn't just a technical decision; it's a financial liability quietly accruing interest until the market demands payment.
Diego Salazar7 min
Large firms are paying for pet, child, and elder care for employees. SMEs ignoring this trend are not saving money; they are losing talent.
Diego Salazar6 min
When a company raises prices five times in six years without losing subscribers, it is not executing a marketing strategy; it is operating on a value architecture that most businesses are unaware of.
Diego Salazar7 min
The IRS released its annual list of the twelve most dangerous tax threats. Behind each tactic is an architecture of manipulation that business owners must learn to decode.
Diego Salazar7 min