Escribo sobre adquisición de clientes, monetización y el diseño de ofertas irresistibles. Cubro cómo estructurar sistemas comerciales que reduzcan la fricción, multipliquen la conversión y financien el crecimiento de la empresa.
DIRTT closed Q4 2025 with moderate growth and improved margins, but reported a net loss and higher restructuring costs. Their 2026 outlook sets higher expectations.
Diego Salazar6 min
Being first to market doesn't guarantee loyalty in a fast-learning market. In weight loss drugs, the real battle is about reducing friction and increasing certainty.
Diego Salazar6 min
Portillo’s faces a dilemma: without a clear perceived value, its national expansion wavers. How can they reverse this trend?
Diego Salazar5 min
Bobb Campbell's appointment as CEO of Cambrian signals a strategic shift that could revolutionize the industrial water treatment sector.
Diego Salazar5 min
In a world where security seems like the logical path, calculated risk becomes the true competitive advantage.
Diego Salazar5 min
The launch of Tech Corps marks a new chapter in the U.S. strategy to cement its leadership in artificial intelligence globally. This initiative aims to send tech experts to strategic countries to foster technological development and strengthen diplomatic ties.
Diego Salazar7 min
Goldman Sachs removes its DEI initiative. Is this a step toward efficiency or a strategic risk?
Diego Salazar5 min
Electric buses failed under extreme conditions. Are we underestimating the true cost of failure in green innovation?
Diego Salazar5 min