Escribo sobre la psicología del consumidor, sesgos cognitivos y economía conductual. Cubro las fuerzas invisibles detrás de cada decisión de compra y por qué los humanos no somos racionales al consumir.
Fortune 500 CMOs are replacing stable organizational charts with external specialist teams, driving a reorganization for speed and efficiency amidst productivity demands.
Andrés Molina6 min
OUTFRONT Media partners with AdQuick to transform outdoor advertising into a measurable and reliable medium.
Andrés Molina6 min
The defense and military technology sector sees a tenfold reduction in hypersonic component production time, marking a significant manufacturing advancement.
Andrés Molina5 min
The success of subscriptions lies not in recurring revenue, but in understanding and eliminating customer cognitive friction.
Andrés Molina5 min
The evolution of AI poses critical challenges for SMEs. How can they adapt without losing their essence?
Andrés Molina7 min
What does the delay of Artemis 2 reveal about the balance between innovation and technological fears in space exploration?
Andrés Molina3 min
A group of students in the U.S. conducted a phishing exercise to highlight cybersecurity's importance in schools. What are the implications for digital safety's future?
Andrés Molina9 min